Compared to other businesses, home businesses have few financial resources to launch high profile marketing campaigns, so they have to rely on the ingenuity of the business owner to promote the product or service. Compared to other media like television , magazines and newspaper , where advertising is expensive, advertising online can be very effective and bring traffic at a low cost.

Some of the methods a small business can use to generate leads online are

1) Create a blog pertaining to your field , and update it regularly. WordPress and Blogger blogs are indexed in search engines

2) Use Yahoo! Local & Yahoo! Groups – it will be easier for prospective buyers to find you. Most online yellow pages also allow free listing of local businesses.

3) Write articles pertaining to your field and/or expertise and submit to article directories like Ezinearticles and related websites.

4) Advertise on Craiglist and other free classifieds

5) Start an affiliate program, so related websites will promote your product . You can pay them a  percentage of your online profits

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